Association for Toys and Play
The Association aims to bring together individuals and groups with professional interests in the field of toys and play, including their creation and use. It supports the manufacturing, delivery, sale, and export of high-quality, safe toys through the sharing of information, collaboration, promotion, and expert advice. Key activities include:
The Right Toy project, which does not assess mandatory safety standards (which must be met), but recognises aesthetics, educational value, green credentials and originality, serving as a guide for parents and educators;
The Right Toy Design competition, which supported young Czech designers during the 2024 FOR KIDS trade fair;
Publishing the trade journal Hračka (Toy), a successor to the publication Svět hraček (World of Toys), which provides news from the field; and
Supporting members at national and international trade fairs (e.g. Spielwarenmesse, Hong Kong Toys & Games, FOR TOYS, Hračkobraní), and with safety seminars, grant programmes and international projects.